Who it's for
Designed around these roles
Product managers, founders, UX and CX leaders, designers and cross-functional teams shaping a digital product or service.
Purpose
Test the customer problem before committing to the solution.
Connect research, product choices and the wider service experience. Examine what people need, where their journey breaks down and which assumptions a prototype or experiment should test.
- Best for
- Product managers, founders, UX and CX leaders, designers and cross-functional teams shaping a digital product or service.
- Planned outputs
- 3 draft outputs for your team to review
- Topics
- 6 topics of learning and practice
- Formats
- Online, Onsite, Hybrid
- Engagement
- Standalone workshop or a module in a wider engagement
At a glance
Why teams take this workshop
Challenges this workshop addresses
Solutions chosen before user needs are understood
Disconnected product and service journeys
Research with no clear decision to inform
How the workshop works
From your challenge to working material
Follow how the topics build towards each planned output. Select a stage or a topic to step through it.
Learning outcomes
What your team leaves with
The outputs below are proposed workshop deliverables: drafts and working tools for your team to review and develop. Final scope is agreed before an engagement. Business results depend on subsequent decisions, implementation and context.
- Output 1A focused research question and discovery plan.
- Output 2A draft customer journey or service blueprint with priority pain points.
- Output 3A prototype concept and test plan linked to explicit assumptions.
Workshop outline
Topics and the outputs they feed
The outline below shows the learning scope. Sequence, depth and timing are agreed during scoping.
| Session | Topic | Builds towards |
|---|---|---|
| 01 | Problem framing and research questions | A focused research question and discovery plan. |
| 02 | Customer research methods and responsible evidence use | A focused research question and discovery plan. |
| 03 | Journey mapping and service blueprinting | A draft customer journey or service blueprint with priority pain points. |
| 04 | Opportunity synthesis and prioritisation | A draft customer journey or service blueprint with priority pain points. |
| 05 | Concept development and prototype fidelity | A prototype concept and test plan linked to explicit assumptions. |
| 06 | Usability testing, learning and product decisions | A prototype concept and test plan linked to explicit assumptions. |
01
- Topic
- Problem framing and research questions
- Builds towards
- A focused research question and discovery plan.
02
- Topic
- Customer research methods and responsible evidence use
- Builds towards
- A focused research question and discovery plan.
03
- Topic
- Journey mapping and service blueprinting
- Builds towards
- A draft customer journey or service blueprint with priority pain points.
04
- Topic
- Opportunity synthesis and prioritisation
- Builds towards
- A draft customer journey or service blueprint with priority pain points.
05
- Topic
- Concept development and prototype fidelity
- Builds towards
- A prototype concept and test plan linked to explicit assumptions.
06
- Topic
- Usability testing, learning and product decisions
- Builds towards
- A prototype concept and test plan linked to explicit assumptions.
Engagement paths
Two ways to run this workshop
Our team will agree the case, research inputs and participation needs with you before defining the exercises.
Standalone workshop
Use a discovery workshop to frame a product or service problem and prepare a testable concept. Workshop assumptions are not a substitute for research with relevant users.
Related