Who it's for
Designed around these roles
Founders, product and marketing leaders, brand teams and creative leads building a technology-enabled business or digital product.
Purpose
Make the brand promise clearer across your digital experience.
Connect audience understanding, positioning and brand expression to the way people encounter your product or service. Decide what should stay consistent and what needs evidence before it becomes a claim.
- Best for
- Founders, product and marketing leaders, brand teams and creative leads building a technology-enabled business or digital product.
- Planned outputs
- 3 draft outputs for your team to review
- Topics
- 6 topics of learning and practice
- Formats
- Online, Onsite, Hybrid
- Engagement
- Standalone workshop or a module in a wider engagement
At a glance
Why teams take this workshop
Challenges this workshop addresses
A proposition that sounds interchangeable
Brand claims the experience does not support
Fragmented messaging across digital touchpoints
How the workshop works
From your challenge to working material
Follow how the topics build towards each planned output. Select a stage or a topic to step through it.
Learning outcomes
What your team leaves with
The outputs below are proposed workshop deliverables: drafts and working tools for your team to review and develop. Final scope is agreed before an engagement. Business results depend on subsequent decisions, implementation and context.
- Output 1A draft audience, positioning and value-proposition brief.
- Output 2A message hierarchy connecting the offer to audience needs and available proof.
- Output 3A digital touchpoint review and prioritised brand-application plan.
Workshop outline
Topics and the outputs they feed
The outline below shows the learning scope. Sequence, depth and timing are agreed during scoping.
| Session | Topic | Builds towards |
|---|---|---|
| 01 | Audience needs and market context | A draft audience, positioning and value-proposition brief. |
| 02 | Positioning, differentiation and value propositions | A draft audience, positioning and value-proposition brief. |
| 03 | Brand promise, proof and message hierarchy | A message hierarchy connecting the offer to audience needs and available proof. |
| 04 | Verbal and visual principles across digital touchpoints | A message hierarchy connecting the offer to audience needs and available proof. |
| 05 | Consistency between brand and product experience | A digital touchpoint review and prioritised brand-application plan. |
| 06 | Application priorities, testing and ownership | A digital touchpoint review and prioritised brand-application plan. |
01
- Topic
- Audience needs and market context
- Builds towards
- A draft audience, positioning and value-proposition brief.
02
- Topic
- Positioning, differentiation and value propositions
- Builds towards
- A draft audience, positioning and value-proposition brief.
03
- Topic
- Brand promise, proof and message hierarchy
- Builds towards
- A message hierarchy connecting the offer to audience needs and available proof.
04
- Topic
- Verbal and visual principles across digital touchpoints
- Builds towards
- A message hierarchy connecting the offer to audience needs and available proof.
05
- Topic
- Consistency between brand and product experience
- Builds towards
- A digital touchpoint review and prioritised brand-application plan.
06
- Topic
- Application priorities, testing and ownership
- Builds towards
- A digital touchpoint review and prioritised brand-application plan.
Engagement paths
Two ways to run this workshop
Our team will discuss the audience, offer and existing evidence before shaping the brand exercises.
Standalone workshop
Use a strategy workshop to clarify the brand proposition and identify how it should guide priority digital touchpoints. It does not promise a complete identity system or sales uplift.
