Who it's for
Designed around these roles
Founders, startup teams, SME owners and corporate innovation teams exploring technology-enabled products or services.
Purpose
Turn a venture idea into assumptions you can test.
Connect a customer problem with a plausible offer, business model and route to market. Decide what needs evidence before investing further in a product or growth plan.
- Best for
- Founders, startup teams, SME owners and corporate innovation teams exploring technology-enabled products or services.
- Planned outputs
- 3 draft outputs for your team to review
- Topics
- 6 topics of learning and practice
- Formats
- Online, Onsite, Hybrid
- Engagement
- Standalone workshop or a module in a wider engagement
At a glance
Why teams take this workshop
Challenges this workshop addresses
Building before testing demand
A business model with unexamined assumptions
Growth plans disconnected from customer learning
How the workshop works
From your challenge to working material
Follow how the topics build towards each planned output. Select a stage or a topic to step through it.
Learning outcomes
What your team leaves with
The outputs below are proposed workshop deliverables: drafts and working tools for your team to review and develop. Final scope is agreed before an engagement. Business results depend on subsequent decisions, implementation and context.
- Output 1A draft business-model and customer-problem hypothesis.
- Output 2A validation plan for priority demand and delivery assumptions.
- Output 3A first market experiment with decision criteria.
Workshop outline
Topics and the outputs they feed
The outline below shows the learning scope. Sequence, depth and timing are agreed during scoping.
| Session | Topic | Builds towards |
|---|---|---|
| 01 | Customer problems and target segments | A draft business-model and customer-problem hypothesis. |
| 02 | Value propositions and market assumptions | A draft business-model and customer-problem hypothesis. |
| 03 | Business models and basic unit economics | A validation plan for priority demand and delivery assumptions. |
| 04 | Minimum viable offers and product choices | A validation plan for priority demand and delivery assumptions. |
| 05 | Routes to market and customer development | A first market experiment with decision criteria. |
| 06 | Experiment design, evidence and next decisions | A first market experiment with decision criteria. |
01
- Topic
- Customer problems and target segments
- Builds towards
- A draft business-model and customer-problem hypothesis.
02
- Topic
- Value propositions and market assumptions
- Builds towards
- A draft business-model and customer-problem hypothesis.
03
- Topic
- Business models and basic unit economics
- Builds towards
- A validation plan for priority demand and delivery assumptions.
04
- Topic
- Minimum viable offers and product choices
- Builds towards
- A validation plan for priority demand and delivery assumptions.
05
- Topic
- Routes to market and customer development
- Builds towards
- A first market experiment with decision criteria.
06
- Topic
- Experiment design, evidence and next decisions
- Builds towards
- A first market experiment with decision criteria.
Engagement paths
Two ways to run this workshop
Our team will discuss the venture stage and available customer evidence before choosing the depth of the exercises.
Standalone workshop
Use a venture-design workshop to examine an idea and plan a focused market test. It does not guarantee funding, demand or commercial success.
