Who it's for
Designed around these roles
New product managers, product owners, business analysts and functional leaders responsible for digital products or services.
Purpose
Turn customer problems into clear product priorities.
Move from collecting feature requests to making explicit product choices. Connect discovery, prioritisation and roadmaps to the customer problem and the outcome you want to learn about.
- Best for
- New product managers, product owners, business analysts and functional leaders responsible for digital products or services.
- Planned outputs
- 3 draft outputs for your team to review
- Topics
- 6 topics of learning and practice
- Formats
- Online, Onsite, Hybrid
- Engagement
- Standalone workshop or a module in a wider engagement
At a glance
Why teams take this workshop
Challenges this workshop addresses
Feature requests without a clear problem
Backlogs without prioritisation logic
Roadmaps measured only by output
How the workshop works
From your challenge to working material
Follow how the topics build towards each planned output. Select a stage or a topic to step through it.
Learning outcomes
What your team leaves with
The outputs below are proposed workshop deliverables: drafts and working tools for your team to review and develop. Final scope is agreed before an engagement. Business results depend on subsequent decisions, implementation and context.
- Output 1A product problem statement with customer and business assumptions.
- Output 2A prioritised opportunity or backlog view with a decision rationale.
- Output 3A draft outcome-oriented roadmap and learning measures.
Workshop outline
Topics and the outputs they feed
The outline below shows the learning scope. Sequence, depth and timing are agreed during scoping.
| Session | Topic | Builds towards |
|---|---|---|
| 01 | Product responsibilities and product-versus-project thinking | A product problem statement with customer and business assumptions. |
| 02 | Customer discovery and problem framing | A product problem statement with customer and business assumptions. |
| 03 | Value propositions and assumptions | A prioritised opportunity or backlog view with a decision rationale. |
| 04 | Prioritisation and trade-offs | A prioritised opportunity or backlog view with a decision rationale. |
| 05 | Roadmaps, outcomes and product measures | A draft outcome-oriented roadmap and learning measures. |
| 06 | Stakeholder alignment and launch learning | A draft outcome-oriented roadmap and learning measures. |
01
- Topic
- Product responsibilities and product-versus-project thinking
- Builds towards
- A product problem statement with customer and business assumptions.
02
- Topic
- Customer discovery and problem framing
- Builds towards
- A product problem statement with customer and business assumptions.
03
- Topic
- Value propositions and assumptions
- Builds towards
- A prioritised opportunity or backlog view with a decision rationale.
04
- Topic
- Prioritisation and trade-offs
- Builds towards
- A prioritised opportunity or backlog view with a decision rationale.
05
- Topic
- Roadmaps, outcomes and product measures
- Builds towards
- A draft outcome-oriented roadmap and learning measures.
06
- Topic
- Stakeholder alignment and launch learning
- Builds towards
- A draft outcome-oriented roadmap and learning measures.
Engagement paths
Two ways to run this workshop
Our team will shape the case and exercises around the product responsibilities of the participants, rather than assume every organisation uses the same roles.
Standalone workshop
Use a foundations workshop to practise the product decision cycle with a defined case. The depth of discovery and roadmap work is agreed with the audience and format.
